Interview: Brandon Evans of CrowdTap
by Gaby Rosario.
Gaby interviewed Brandon Evans Founder of CrowdTap.com at SxSW:
Can you explain what CrowdTap is?
CrowdTap is the first on-demand consumer participation network. We make it as easy for brands to collaborate with consumers, on demand, as it is to launch Google Adwords or Facebook ads. As marketing shifts to be more about direct communication and individual peer networks, it’s important that brands have a scalable and measurable way to partner with consumers throughout the marketing process.
2. When can we expect it to open up in South Africa?
Good question, we just launched in the US and have many requests to go international. I don’t think it will happen this year but after that, we will evaluate all opportunities.
3. What sort of client base are you working with?
We are working with leading PR agencies, advertising agencies and digital and social media agencies as well as some brands directly. The brands utilizing CrowdTap are largely Fortune 500 companies, across virtually all industries including retail, consumer goods, technology and media companies.
4. What is your impression and understanding of technology in Africa?
To be honest, I am not that informed about the technology sector in Africa. I do feel like the world as a whole is adopting technologies at a much more rapid pace then ever before which is narrowing the gap between nations.